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There is an avalanche of counterfeit goods from internet retailers and auction websites that look authentic, but are poor quality or unsafe. Global giants including eBay and Amazon feature listings from unvetted global sellers that convey an illusion of seller credibility, and can lead the consumer into mistakenly believing the product featured is genuine or authentic. The Counterfeit Report has identified over 12.6 million counterfeits and received thousands of counterfeit products from eBay, Amazon, and AliExpress website purchases. The sales technique is the same and simple; consumers shopping for "a good internet deal" see website listings displaying the manufacturer's (stock) advertising product photo of authentic everyday products; fragrances, drugs, phone chargers, sporting goods, batteries and much, much more. However, what the consumer often receives is an expertly crafted counterfeit specifically designed, manufactured and packaged to deceive them and they are. ALSO READ: Brands That Will Disappear in 2017 Buyers usually give the seller favorable feedback simply because the product arrives quickly, looks authentic and they believe it is. The products may end up as a gift and often go unidentified for a period of time, or are discovered only after the seller has vanished. Many counterfeit products are identified when the products fail and are returned to the manufacturer for warranty or repairs, leaving the consumer out their investment, without a product, and unable to change the feedback to protect the next unsuspecting buyer. E-commerce websites have varying counterfeit policies for consumer protection. Alibaba, China's counterfeit bad-boy, requires the seller to provide proof the item is authentic. Amazon has a simple and strong buyer protection claim process favoring the consumer, with prompt dispute refunds.

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While Ritter says Zalando has been hitting its numbers even as competition picks up, UBS analyst Adam Cochrane says those forecasts look high in light of Amazons onslaught. UBS, which in November downgraded Zalando to sell, surveyed 1,000 German consumers last summer and found 78 percent said theyd shopped at Amazon for fashion in the past year, compared with 40 percent at Zalando. The biggest investor fear for Zalando is Amazon improving its fashion offer and being a more credible threat, Cochrane wrote in a November note. Amazons Saideman recognizes she faces plenty of hurdles and says shes working to improve access to the seasons hottest products. In November she visited new Hugo Boss CEO Mark Langer to see how Amazon could help as Boss pares its jumble of brands and reemphasizes office wear for men. And Amazon has launched a social marketing blitz. Hungarian model Barbara Palvin is doing photo shoots and promotions on YouTube. Italian fashion blogger Chiara Ferragni is promoting products including her own branded shoe line. And American socialite Olivia Palermo has recorded social media ads with Mr.

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